Do your timesheets and everyone gets free beer.
JWT Brazil realised (like everyone else on the planet) that doing your timesheets is a) necessary to be a profitable agency and b) absolutely tedious to do. So in order to inject some fun into the process, they stacked a fridge full of beer that only opens once everyone has done their time sheets. An idea that both the MD and staff can cheer about!
It’s kinda like making your kids finish eating their vegetables in order to unlock desert.