HumanKind 2012: The Transformation of Aspiration
by Leo Burnett Worldwide
The Humankind way of communication by Leo Burnett Worldwide.
Never underestimate emotional connection, its the best way to get customer loyalty and valuable relationship.
An wonderful animation on Leo Burnett’s 1967 speech: “When to take my name off the door”
« Curiosity about life in all of its aspects, I think, is still the secret of great creative people. »
- Leo Burnett #insatiablecuriosity (via chickvertising)