The Humankind way of communication by Leo Burnett Worldwide.
Never underestimate emotional connection, its the best way to get customer loyalty and valuable relationship.
Unicef: Well
This is a great idea!
“At first glance, it may look like a regular donation container. Except, there’s water in it. Designed to look like a cross-section of a well, the water level rises whenever a coin is donated into the container. At the top of the well is a boy symbolizing the children who need help getting access to safe water”
Help bring clean water to children in rural areas.